ETPL (eReleGo Technologies Pvt Ltd) is an Indian technology company specializing in AdTech, EdTech, SaaS ERP, and FinTech solutions, offering services like digital publishing (e-paper), educational automation (eGenius), financial ERP for MSMEs (Munshify), and general IT/consulting, serving schools, publishers, and businesses with cloud, mobile, and digital platforms to enhance efficiency and digital presence. Founded in 2019 and based in Bengaluru, it's a bootstrapped company focused on simple, culturally adaptable technology.

Role Overview

We are seeking a Manager - Digital Media and Programmatic Advertising (Private Markets) with 6 to 9 years of experience to lead ETPL Digital's private markets programmatic business from the supply side.

ETPL Digital connects premium publisher inventory to programmatic demand. Within the private markets vertical, this means curating high-quality inventory, structuring and managing private marketplace deals (PMPs), programmatic guaranteed (PG) arrangements, and preferred deals, and working closely with demand partners to ensure that ETPL's publisher inventory is discoverable, well-priced, and performing effectively within controlled, brand-safe deal environments.

The Manager will own publisher yield strategy within private market deal structures, manage relationships with demand-side platform (DSP) partners and agency trading desks, and lead a team of programmatic executives to deliver revenue growth, deal quality, and inventory monetisation performance across the DMPA-PrM vertical.

Key Responsibilities

• Own the end-to-end private markets strategy for ETPL Digital's SSP business, covering PMP deals, programmatic guaranteed arrangements, and preferred deal structures across the publisher portfolio.
• Manage and grow ETPL Digital's publisher relationships within the private markets vertical, understanding each publisher's inventory profile, audience composition, and monetisation objectives to structure deals that deliver sustainable yield.
• Build and maintain strong relationships with DSP partners, agency trading desks, and direct advertiser buyers to drive demand into ETPL's private marketplace deal inventory.
• Oversee deal ID creation, configuration, and lifecycle management across SSP and DSP platforms, ensuring accurate trafficking, buyer adoption, delivery pacing, and performance against agreed metrics.
• Develop and execute yield management strategies for private market inventory, including floor price optimisation, deal packaging, audience enrichment, and inventory curation to maximise eCPMs and fill quality.
• Monitor supply path optimisation (SPO) trends among major buyers and ensure ETPL Digital's private marketplace offering is well-positioned within preferred supply paths.
• Collaborate with the data and analytics function to enhance deal value through first-party and contextual audience segments, improving targeting relevance and deal competitiveness for demand partners.
• Drive revenue growth across the private markets portfolio through proactive deal development, renewal management, and identification of new publisher and demand opportunities.
• Lead, manage, and develop a team of programmatic executives within the DMPA-PrM vertical, setting clear objectives, reviewing performance, and supporting their professional growth.
• Stay current with developments in the programmatic ecosystem, including identity resolution, cookieless targeting, SPO, and emerging private deal structures, and translate these into actionable strategies for ETPL Digital's SSP business.
• Represent ETPL Digital in publisher events, demand partner meetings, and industry forums as required.

Experience and Profile

• 6 to 9 years of experience in programmatic advertising or AdTech, with a strong focus on SSP operations, publisher monetisation, or supply-side private marketplace management.
• Demonstrated experience structuring and managing PMP, PG, and preferred deals from the supply side, with a clear understanding of deal configuration, floor pricing, and buyer activation.
• Proven track record of managing publisher relationships and delivering yield growth through private deal structures.
• Experience building and managing demand partnerships with DSPs and agency trading desks in the context of an SSP or publisher monetisation business.
• Prior experience managing or mentoring junior programmatic professionals is expected at this level.
• Familiarity with the Indian digital publishing and programmatic advertising ecosystem is strongly preferred.