ETPL (eReleGo Technologies Pvt Ltd) is an Indian technology company specializing in AdTech, EdTech, SaaS ERP, and FinTech solutions, offering services like digital publishing (e-paper), educational automation (eGenius), financial ERP for MSMEs (Munshify), and general IT/consulting, serving schools, publishers, and businesses with cloud, mobile, and digital platforms to enhance efficiency and digital presence. Founded in 2019 and based in Bengaluru, it's a bootstrapped company focused on simple, culturally adaptable technology.

Role Overview

We are seeking a Growth Marketing Manager with 6 to 9 years of experience to lead demand generation, product marketing, and growth initiatives across ETPL's expanding portfolio of products under both ETPL Digital and ETPL AI.

The portfolio spans platforms such as EducationOS, PeopleOS, CreditOS, Cooperative GovernanceOS, DocumentOS, ProcurementOS, alongside ETPL's programmatic advertising platforms under Digital Media and Programmatic (DMPA).

This role sits at the intersection of strategy, execution, and cross-functional collaboration.

The Growth Marketing Manager will own the planning and delivery of integrated marketing programmes that generate qualified pipeline, strengthen brand positioning, and accelerate product adoption. The role requires both the strategic depth to shape go-to-market thinking and the operational rigour to drive consistent execution across channels and campaigns.

Key Responsibilities

• Own and execute the growth marketing strategy across ETPL's product portfolio, aligning campaigns with business objectives, product priorities, and revenue targets.
• Plan and manage integrated, multi-channel marketing campaigns spanning digital advertising, content, SEO, email, social media, events, and partnerships.
• Develop and refine go-to-market plans for new product launches and feature releases in collaboration with product managers and business leads.
• Define target audience segments, build buyer personas, and design campaigns that address the specific needs and decision-making journeys of institutional and enterprise buyers.
• Lead demand generation programmes to build qualified pipeline across products, with clear funnel metrics, conversion tracking, and regular performance reporting.
• Manage and optimise the marketing technology stack including CRM, marketing automation, analytics, and campaign management tools.
• Collaborate with the design, content, and sales teams to produce high-quality campaign assets, collateral, and sales enablement materials.
• Oversee social media presence, community engagement, and brand voice across all ETPL product brands and the group identity.
• Track, analyse, and report on campaign performance against defined KPIs, using data to inform optimisation decisions and future planning.
• Manage relationships with external agencies, freelancers, and media partners as required.
• Build and mentor junior members of the Growth Marketing team, fostering a culture of learning, accountability, and structured delivery.
• Contribute to the development of ETPL's overall brand narrative and positioning in the market.

Experience and Profile

• 6 to 9 years of progressive marketing experience, with at least 3 years in a growth marketing, demand generation, or product marketing role.
• Demonstrated experience managing full-funnel marketing programmes for B2B SaaS, enterprise technology, or platform products.
• Proven track record of generating measurable outcomes: pipeline growth, customer acquisition, product adoption, or revenue contribution.
• Experience marketing across multiple product lines or sub-brands within a single organisation is strongly preferred.
• Exposure to EdTech, FinTech, AdTech, or broader enterprise technology markets is an advantage.
• Experience working in a scaling or growth-stage company, comfortable building programmes with limited precedent and evolving infrastructure.